Training Course on Communication and Advocacy for Agricultural and Rural Statistics

[27 June - 1 July 2016, Daejeon, Republic of Korea ]


This training-of-trainers course is designed to contribute to the following expected outputs of the Asia-Pacific Regional Action Plan of the Global Strategy:

• Improve political support by decision-makers for agricultural and rural statistics in terms of provision of budget and resources and
• Enhance capacity of national statistical systems to advocate for adequate resources for developing and compiling country-specific minimum set of agricultural and rural statistics on a sustainable basis.

Concept Note
Information Note for Participants
Training Programme

Reference Materials
Module 1 - Understanding the demand for and use of agriculture and rural statistics
Session 1.1:

 Role of Communication and Advocacy

Session 1.2:

Using statistics throughout the policy cycle

Session 1.3:

Identifying and describing users of statistics

Session 1.4:

Identifying the skills needed to use statistics

Module 2: - Building Statistical Literacy in Agricultural and Rural Statistics
Session 2.1:

Connecting user needs and statistical capabilities

Session 2.2:

Statistical illiteracy - the cost of being statistically illiterate on ARS

Session 2.3:

The competencies required for statistical literacy

Session 2.4:

Statistical literacy - How effective are data producers in building statistical literacy?

Module 3: - Devising an advocacy and communication strategy for ARS
Session 3.1:

Basics of the Policy Advocacy Process

Session 3.2:

Advocacy and Communication Strategy Plan Framework: Overview

Session 3.3:

Define the scope, opportunity and risks

Session 3.4:

Defining your advocacy goal and objectives

Session 3.5:

Identify target audiences

Session 3.6:

Identify key messages: what do you want each audience to hear?

Session 3.7:

Identify delivery channels: what forms of media will you use

Session 3.8:

Branding: Decide on logos, visual identity and theme

Session 3.9:

Roles and Responsibilities

Session 3.10:

Monitoring and Evaluation

Session 3.11:

Communications Action Plan

Session 3.12:

Communications Strategy completion


Session 4.1.Communication and Dissemination Workshops

Session 1

Communications strategy template

Session 2

Generic Statistical Capability Framework

Session 3

Designing a face-to-face event


GSARS Asia Pacific Communications Strategy


Competitive and Sustainable Agriculture and Fisheries Sector

Country papers
Bangladesh   pdf
Cambodia   pdf
Fiji   pdf
Indonesia   pdf
Lao People's Democratic   pdf
Maldives   pdf
Myanmar   pdf
Philippiens   pdf
Republic of Korea   pdf
Samoa   pdf
Sri Lanka   pdf
Thailand   pdf
Vietnam   pdf