Regional Course on Communication and Advocacy for Agricultural and Rural Statistics

[20 - 24 April 2015, Beijing, China ]

Objectives

• Increasing understanding of the communication issues between the data producer and user that have an impact on the effective use of data for policy research and analysis and policy formulation and monitoring;
• Providing guidance in developing a business case and communication and advocacy strategy for promoting awareness of the role of agricultural and rural statistics for policy making and evaluation and increasing appreciation by policy makers and decision makers in government of the importance of allocating resources for quality agricultural and rural statistics; and
• Equipping participants with the knowledge and tools on effective presentation and dissemination of agricultural statistics techniques in order to maximize the chances of uptake by their intended users.
Concept Note

Course Materials
Module 1 - Why is an advocacy and communication strategy for improving agricultural and rural statistics (ARS) needed?
Session 1.1:

Advocacy, Policy and Policy Advocacy

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Session 1.2:

Global Strategy to Improve Agricultural and Rural Statistics: An Advocacy Tool

  pdf
Session 1.3:

Basics of the Policy Advocacy Process

  pdf
Session 1.4:

In-depth Country Assessments (IdCA) and Strategic Plans for Agricultural and Rural Statistics (SPARS): Starting Point of Advocacy Process

  pdf
Module 2: - Devising an Advocacy and Communication Strategy Plan for ARS
Session 2.1:

Overview of a 10-Part Advocacy and Communication Strategy Plan Framework

  pdf
Session 2.2:

Part 1- Define the advocacy issues

  pdf
Session 2.3:

Part 2- State the advocacy goals

  pdf
Session 2.4:

Part 3- Identify who to advocate to (decision-makers and their influencers)

  pdf
Session 2.5:

Part 4- Understand interests of target decision-makers

  pdf
Session 2.6:

Part 5- Identify potential opposition and obstacles

  pdf
Session 2.7:

Part 6- Assess advocacy capacity: assets and gaps

  pdf
Session 2.8:

Part 7- Identify advocacy partners

  pdf
Session 2.9:

Part 8- Communication and Advocacy

  pdf
Session 2.9:

Part 8- Select tactics for achieving goals

  pdf
Session 2.10:

Part 9- Develop messages and selecting means of communication

  pdf
Session 2.11:

Part 10- Develop a monitoring and evaluation plan

  pdf
Training resources : 10-Part Framework Workbook
Module 3: Assessing practices in communicating agricultural and rural statistics
Session 3.0:

Statistical Communication for Advocacy

  pdf
Session 3.1:

Is statistical dissemination enough?

  pdf
Session 3.2:

How effective are your methods of communicating agricultural and rural statistics?

  pdf
Session 3.3:

How has your communication strategy built demand for agricultural and rural statistics?

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Module 4: Putting it all together
Daily working sessions: Applying 10- part framework to country-specific contexts
Final session: Implementing the strategy: Identifying next 3 major actions>
Reference Materials
Country Presentations